Starting from Giancarlo Iliprandi’s researches about lettering in the 70s, Iliprandi himself and Gillo Dorfles design a personal outline of contemporary graphic design from a cultural, historical, economic and aesthetic point of view. The lack of research and experimentation in contemporary visual communication is the central subject of this non-academic conversation between the two masters, who underline the importance of graphic vanguard for creating the visual concepts of our world. Tradition and innovation, contents and market are some of the dialectic terms used by Iliprandi and Dorfles in order to define conceptual oppositions in Italian post-war-graphics, sometimes violent and sometimes reflective. This book is a possible course among formal and design exercises of a protagonist of this scene. The book includes a foreword by Giovanni Anceschi (designer and Professor of Industrial Design at the IUAV of Venice) and an Iliprandi’s interview of 1971/72, which accompanied a silkprint folder ordered by Felice Nava which however has never been produced. Giancarlo Iliprandi works in the field of visual communication since 1953, and designed projects for companies the world over. He has been professor in many universities and has been awarded several prizes for his graphic and typographic activity. Also available by Giancarlo Iliprandi in our catalogue: Lettering and Disengagement. Gillo Dorfles is art critic and philosopher. He is professor of Aesthetics at the universities of Trieste and Milan and visiting professor at many American universities; in 1948 he founded with other artists the MAC (Movimento per l’Arte Concreta).