"We're all good at doing things we like. But we should also doing things we like. BUt we should also learn to be good at things we don't like at all and turn them into something beauiful".
MAKE THE LOGO BIGGER is the volume that tells the story of HEADS Collective, putting together a gallery with ten years of projects. What does it mean to be graphic today, in a world where everyone can improvise creativity? Their way of meaning the collaborations, and all those times when they were told to make the "red a little less red" and of course, the logo a little bigger.
772 pages of campaigns, shots, words and creativity, with a final section that explains in short every project: a journey into the history of this group of creative people who celebrate ten years of activity.
HEADS Collective is a collective of creative professionals coming from different cultural backgrounds that researches and develops projects on the crossover of art, visual communication, design, video, illustration, photography and music.
Heads was founded in 2007 in Treviso, Heads represents a new way of conceiving creative work: the core concept is a real “collective” with a central nucleus that works with external creatives and experts that share the same vision.
Their main areas of expertise are Visual Communication Video, Design e Tridimensional Communication, Digital Communication, Public relations e Media e Eventi.