For the very first time, during the Salone del Mobile 2009 a furniture company presented itself in a completely furnished apartment, rent on this occasion, with company staff living in it for the whole duration of the show.
Appartamento Lago featured thirteen people sharing kitchen, shower and wardrobes, but also sharing their days with everybody who rang the bell and dropped in. Of course, all furniture featured Lago products, creating thus an authentic and surprising fusion of an everyday space, a public place, a gallery and a showroom.