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100% TobeUs
  • Elisa Massoni
  • 100% TobeUs
  • Matteo Ragni: a manifesto of making toy cars... together
  • Dimension: 13.0 x 18.0 cm
  • Languages: English and Italian texts
  • Binding: paperback
  • Pages: 64
  • 1st edition: 10/2012
  • Edition: 1st edition, december 2012 10/2012
  • ISBN: 978-88-7570-379-0
  • Tags: Children's Books   Design   Exhibitions  

100% TobeUs is a project by Matteo Ragni. A toy car born from a project – a design as well as a life project – and made of cedar wood (aromatic, beautiful, natural); an ecological toy (strong, simple); a thought to be taught (respect, reuse, sustainability); a toy for children, men and women of tomorrow. 100% TobeUs was born of a less than noble aim: to serve as a harsh warning to two grandmothers who were crazy about their grandson. When he was met by a profusion of recreational items the father/designer said ENOUGH! And so, for Matteo Ragni, wooden toy cars became a passion, an engagement, an ideal. It’s an excuse for becoming absorbed in, and for asking other designers to get involved in, a project that leaves little room for ego, but plenty for childhood memories. There is the additional awareness that everyone – whether young and old – knows that when they pick up a pencil (TobeUs needs a pencil, not a mouse), their first thought is about the project’s ethics.

In this book, Elisa Massoni provides us with a complete hexegesis of TobeUs – from its birth to the toy car each and everyone of us can design by following few and simple rules! Now it’s your turn to design a TobeUs!

100% TobeUs 100% TobeUs 100% TobeUs
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46100 Mantova
t +39 0376 322753
f +39 0376 365566
Privacy policy | Cookie policy
Corraini Edizioni
Via Ippolito Nievo, 7/a • 46100 Mantova
t +39 0376 322753 • f +39 0376 365566
Privacy policy | Cookie policy
Corraini Edizioni   Corraini Edizioni   Corraini Edizioni
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