For the very first time, during the Salone del Mobile 2009 a furniture company presented itself in a completely furnished apartment, rent on this occasion, with company staff living in it for the whole duration of the show. Appartamento Lago featured thirteen people sharing kitchen, shower and wardrobes, but also sharing their days with everybody who rang the bell and dropped in. Of course, all furniture featured Lago products, creating thus an authentic and surprising fusion of an everyday space, a public place, a gallery and a showroom. This book is published on the occasion of the Salone del Mobile 2010: it presents the first edition of the project Lago Appartamento and at the same time it introduces its natural continuation with the next experiences in Milan and Venice. The book includes texts by Diego Paccagnella, Brit Leissler, Nicola Zago, Michelangelo Pistoletto, Francesco Morace, Emma Firmin, Marco Bettiol, Alice Wang, not to mention the recipes by Mimmo, official cook of the Appartamento. In addition, the series of the sections is marked by changements in the paper and graphic layout. After introducing the guests of the project, a different paper presents a section fully dedicated to photographs. The last part is in black and white, and includes reflections and opinions by the authors. The same distance between the Appartamento and a traditional showroom separates this book from a mere presentation: it describes a slice of life and the discovery of a living space or, in other words, the aim of suggesting a new way of joining the public with design.