The experience of Torino World Design Capital is presented in this book through ten themes and protagonists, that report the project from different points of view. For the whole duration of 2008, Turin and Piedmont weaved design and their territory in an “experimental workshop” that involved a wide range of different characters. Aim of the project has been the creation of an open and usable system, issued from a pre-existing tradition but also as stable model beyond the temporary edges of this very experience. Design, collecting, graphics, scholars, institutions: World Design Capital™ generated an exchange of experiences about design as a means for improving a city’s quality of life from the social, environmental, economic and cultural point of view, leaving also an important value to the city, to be reinvested in time. Themes and protagonists: Design and the city (Peter Zec, World Design Capital founding chair), Torino (Sergio Chiamparino, Mayor of Torino), Self-production (Stefano Boeri, Director of Abitare), Sustainability (Ezio Manzini, Professor of Industrial Design at Politecnico di Milano, coordinator of DESIS-Design for Social Innovation and Sustainability), Urban spaces (Michele De Lucchi, Architect and Designer), Invest in creativity (Severino Salvemini, Head of the course in Economics for the Arts, Culture and Communication, Bocconi University, Milano), Conservation (Alexander Von Vegesack, Founder and Director of the Vitra Museum), Towards society (Giulio Iacchetti, Designer), Flexibility (Massimo Pitis, Graphic designer), Spread (Carlo Branzaglia, Director of Design Center Bologna).