«I’ve never trusted the continuous proliferation of disparate manuals: how to improve yourself, how to become a billionaire, how to lose weight in ten days, how to pick up girls etc. Manuals are often considered as ‘magic pill’ instruction books, or as impish shortcuts to manage life, following pre-conceived formulas. Design, however, is a personal journey marked by daily experiments, constantly filled with defeats and victories, leaps and project improvements.
In my opinion, the path is the only thing that matters; the experience, driven by passion, humility, a listening attitude and unrestrained willpower.
A few years ago, I was hired by a well-known design school to lecture on design methodology. And this led me back to a question already on my mind: are designers born or made?The answer is “written” in the pages of this agile book, halfway between a serious scientific treatise and a novel with a plot twist.
This manual, when properly used, will become a unique and unrepeatable source of inspiration for designers. This manual is a customizable book, to be considered above all as a tool to improve the world gradually, page by page, starting from ourselves.»
A book with 120 blank pages, so you can fill them with notes, sketches, ideas, projects. An invitation to exercise the only methodology that can make you a better designer: exploring and trying to figure out things through your own personal research.